I will give you easy to follow steps that help you give your social media strategy a solid foundation. What is a social media strategy? The strategy is the why and what part of your social media activity. The social media strategy seems abstract, and that is why people often go directly to tactics. Tactics feel more like real work. Curb your itch to go for the new shiny tools and make some plans first. Very much like building a house you shouldn’t buy materials before you have the blueprints of what you want to build. Check out the social media strategy infographic First get your mindset straight. Using social media means a long-term commitment. You can’t’ hack it with four-week blitz. You have to be there for the long haul. Long-term also means that you will not get results to brag about on the first day (or week). Small businesses with thorough social media strategies can compete with much larger organizations.” The following step by step overview will help you...